Ali is an award-winning Creative Director, with 15 years of experience under their belt. They have worked in various advertising agencies, in both legacy and start-up environments. Ali founded their own AI-driven agency, yokAI, in 2023.
Additional achievements of note include the creation and launch of the long-standing KFC “Return of the Colonel” campaign, featuring a SUPERBOWL TVC spot. The campaign generated over 2 billion earned impressions and Eater’s #brand of the year award. While acting as a social media lead, Ali was responsible for the resurgence of the “Be Our Baby” Gerber Baby contest, resulting in over 308,000 organic impressions. Ali is also a Cannes winner for their work with IBM at Ogilvy
While working in pharma advertising they were the Creative Lead for the Veltassa account at EVOKE, fostering a new client relationship and launching a DTC campaign and DSE campaign, creating educational lifestyle CRM, and award-winning digital assets and website. They also had a heavy hand in the ideation, creation and storyboarding for the Otezla “Little Black Dress” campaign and TVC spot. Ali was heavily involved in pitching and winning multiple new business opportunities such as the Plan B One Step, “I’ve Got This” campaign, Biersdorf, Minerva, Bausch + Lomb and Watchman accounts. PM360 Pharma Choice and DTC Advertising Awards winner.
During their time at Klick they were responsible for spearheading 5 launches through FDA-approval, including pre-launch and debut campaigns for multiple pieces of business within the Akebia, Qinlock and Caplyta accounts, as well as having a heavy hand in winning new business such as the Moderna and Lupkynis accounts.
While acting as the Creative Lead for the XIFAXAN Bausch + Lomb account, Ali conceptualized and brought to life multiple TVC spots and new campaigns, and was involved in multiple new business pitches including Nutrisystem, and winning the Preservision account.